About the Client

Our client is a custom jewelry designer and manufacturer with a vibrant legacy dating back to 1973. Founded in Grants Pass, Oregon the brand built a reputation for itself  by providing exquisite pieces of Jewelry catering to all age groups.

With a product catalogue of more than 100000 products and a par excellence customer service network our client quickly carved a niche for themselves and were poised to take the game to the next level.

Challenges our client faced

  • With a growing brand footprint comes it share of challenges and our client started facing the same

  • Customer service and quality of query handling began to take a hit with a growing customer base.

  • The clients Marketing team started facing issues in managing customer lists and running targeted campaigns to their diverse audience.

  • Facing inventory blind spots due to broken communication between their varied systems.

  • Difficulty in maintaining their growing product catalog and showcasing them effectively on their eCommerce storefront.

This was exactly when ETG Digital came into the picture and undertook a successful Salesforce Commerce Cloud B2C Implementation & Integration project for the client. 


Marked increase in the average order value.

Increased repeat purchase and retention directly proportional to reduction in cart abandonment.

Ability to handle a greater number of SKU’s without any hassles.



Transform your business and customer relationships by creating seamless commerce experiences online, in-store, and everywhere people want to shop. ETG is a strategic Salesforce Commerce Cloud Implementation Partner delivering B2B and B2C commerce solutions.


Strategic business outcomes, technology optimization and ongoing organization enablement are key drivers of our ETG enterprise IT integration services and microservices consulting, designed to achieve customer success.

Managed Services

World-class Software Development and Managed Services with 20 years of Custom Software, Next-Generation Application Maintenance, and Support Services. We bring our impressive portfolio of skills in multiple platforms and industries to every project

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