Creating the perfect sync between Sales, Logistics and Fulfilment is the dream of any FMCG brand. That’s what our client too wanted, and we delivered.
About the Client
The client is one of New Zealand’s largest privately owned farm and food distribution brand. This ever-growing FMCG brand has 600+ employees and an import catalogue of 2000+ products from over 20 countries, apart from their 8000+ locally produced food products.
Due to the dynamism of the food & beverages industry, maintenance of huge product catalogues and catering to the growing customer base was becoming challenging. The increasing inventory and B2B sales issues led to disjointed systems and data blind spots, along with miscommunication between their sales, logistics and fulfilment teams. Which made them realise the need for a solution to cater to all these requirements, preferably in a single, unified platform.
-69% decrease in cart abandonment, due to aesthetic store front design and improved user experience.
-4x increase in average order value, owing to personalized pricing, as per buyers’ purchase history.
-54% increase in repeat customers
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