“A Gen Z e-commerce brand requires a cutting-edge customer experience. And that’s exactly what we achieved for them, with Salesforce Commerce Cloud implementation & integrations.”

Salesforce Crest Partner - Salesforce Gold Partner - ETG Digital
Salesforce Global Strategic Partner - ETG Digital

About the Client

Established in 1986 in Halifax, Canada, our client is a legacy cycling brand known for their passion for cycling and the outdoors. Their top-notch accessories and services helped them quickly become a reputable brand, expanding both physically and digitally to serve cycling enthusiasts across different states and regions. Now, they are ready to take the next step forward in their growth.

Challenges our client faced

  • The initial e-commerce store was built on a custom developed legacy platform which was no longer being able to cater to the growing number of customers, making the user experience look outdated

  • Lack of proper communication between their in store, customer service and logistic teams, adversely affected their brand

  • Requirement of flexible payment and shopping options to cater to the Gen Z crowd

  • A need for personalized product catalogues and promotions for their existing and new customers


Significant reduction in cart abandonment rate

Increase in conversion of new shoppers to subscribers and repeat customers by 16% MoM

Increase in average order value by 45%

Increase in page load speed by 80%



Transform your business and customer relationships by creating seamless commerce experiences online, in-store, and everywhere people want to shop. ETG is a strategic Salesforce Commerce Cloud Implementation Partner delivering B2B and B2C commerce solutions.


Strategic business outcomes, technology optimization and ongoing organization enablement are key drivers of our ETG enterprise IT integration services and microservices consulting, designed to achieve customer success.

Managed Services

World-class Software Development and Managed Services with 20 years of Custom Software, Next-Generation Application Maintenance, and Support Services. We bring our impressive portfolio of skills in multiple platforms and industries to every project

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