A sporting rifles & precision firearms brand kept hitting the bull’s eye in terms of high quality products & customer satisfaction, with ETG's custom Sales Cloud solutions

Salesforce Crest Partner - Salesforce Gold Partner - ETG Digital
Salesforce Global Strategic Partner - ETG Digital

About the Client

Founded in Utah, the client had its roots in the aerospace industry. They developed the first carbon fiber rifle barrel & this patented technology resulted in one of the most innovative advances in firearms history. The brand now has 20 plus years of experience with using top-tier aerospace materials and processes, to manufacture precise, lightweight firearms across the globe.

Challenges our client faced

  • Growing sales across various dealerships, strained order fulfilment due to lack of data sync
  • Inefficient capturing of customer & dealer information
  • Lack of proper communication between the sales team, clients and dealers
  • Increasing service requests wait time costing them their customer service credibility
  • Need for increased digital engagement on their website & a proactive customer service to meet their growing customer expectations

Taking these challenges into account the client’s think tank knew they needed a robust Sales Management platform to get things right. That was when ETG Digital arrived at the scene and the blue print to provide a custom Sales Cloud Implementation came into action. 

Outlook Mail

Infor ERP

Facebook Messenger


4x increase in referrals from previous customers

7.8% increase in new purchases MoM

14% increase in customer satisfaction

27% increase in customer retention



Transform your business and customer relationships by creating seamless commerce experiences online, in-store, and everywhere people want to shop. ETG is a strategic Salesforce Commerce Cloud Implementation Partner delivering B2B and B2C commerce solutions.


Strategic business outcomes, technology optimization and ongoing organization enablement are key drivers of our ETG enterprise IT integration services and microservices consulting, designed to achieve customer success.

Managed Services

World-class Software Development and Managed Services with 20 years of Custom Software, Next-Generation Application Maintenance, and Support Services. We bring our impressive portfolio of skills in multiple platforms and industries to every project

More Case Studies