• Service Cloud + Agentforce + Data

Resolve faster.
Personalize every interaction.
Scale service with AI.

Bring every channel, case, and customer insight into one AI‑powered workspace. With Salesforce Service Cloud and ETG Digital, teams boost productivity, reduce costs, and create customers for life.

Up to 30% fewer cases

With self‑service and AI‑generated answers grounded in your knowledge.

One agent workspace

Cases, incidents, knowledge, and omni‑channel tools in one console.

AI across workflows

Predictive, generative, and autonomous assistance with Agentforce.

What you can do with Service Cloud

Manage every interaction from a single, AI‑powered console — then resolve incidents faster, collaborate in Slack, and scale with automation.

Workspace & Case Management

One place for every customer interaction

  • End‑to‑end case management with routing by skills and availability.

  • Knowledge built‑in recommended articles surface automatically to agents.

  • Generative answer search for customers and agents, grounded in your knowledge base.

Incident Management

Resolve disruptions faster

  • Detect issues with integrations and monitor impact across customers and assets.

  • Coordinate response using swarming and work plans to drive to root cause.

  • Proactively broadcast status across channels to reduce inbound volume.

Slack for Service

Collaborate without leaving the console

  • Start a swarm from a case or incident and pull experts in seconds.

  • Automate handoffs and capture learnings into knowledge directly from Slack.

  • Track swarming impact with out‑of‑the‑box reports and dashboards.

Self‑Service

Help customers help themselves

Deflect routine queries with portals, knowledge, and autonomous agents that deliver accurate answers.

Omni‑Channel

Meet customers on any channel

Voice, chat, messaging, email, WhatsApp and more all unified with intelligent routing and context.

Agentforce for Service

AI that’s predictive, generative, and autonomous

Scale quality service with AI‑assisted actions, summarisation, and next‑best steps embedded in every workflow.

Extend Service Cloud with related products

Add capabilities as you grow. Here’s a quick view of Service Cloud products and add‑ons.

Customer Service AI

Customer Service AI

Conversational, predictive, and generative AI to personalise service and reach resolutions faster.

Digital Engagement

Digital Engagement

Seamless conversations across web, chat, messaging, and social at scale.

Self‑Service

Self‑Service

Portals and knowledge that deflect cases and cut costs.

Contact Centre

Contact Centre

AI, automation, and omni‑channel to speed up resolutions.

Field Service

Field Service

Plan, schedule, and empower mobile workforce with AI and offline apps.

Asset Service Lifecycle

Asset Service Lifecycle

Unify customer and asset data to maximise uptime and revenue.

Visual Remote Assistant

Visual Remote Assistant

Remote video support to improve first‑time fix rates.

Incident Management

Incident Management

Proven workflows to resolve disruptions faster.

Service Operations

Service Operations

Operational insights with data and AI, inside your CRM.

Service Cloud Voice

Service Cloud Voice

Cloud telephony unified with CRM to reduce handle time.

Service Cloud for Slack

Service Cloud for Slack

Collaborate, swarm, and solve without switching tools.

HR Service

HR Service

Scaled employee support and modern experiences.

Feedback Management

Feedback Management

Surveys and insights connected to CRM to close the loop.

Scale Service for Financial Services

Scale Service for Financial Services

Industry templates and automation for common interactions.

Service teams in every industry scale with Agentforce

Service Cloud FAQs

This FAQ provides answers to some common questions about Salesforce’s Service Cloud, a powerful platform designed to enhance customer service and support.

What is Service Cloud?

It’s Salesforce’s customer service platform for managing enquiries and issues across channels with tools for cases, knowledge, automation, and analytics.

Higher agent productivity and CSAT from a connected toolkit inside the Salesforce Platform — giving customers a consistent experience.

Sales Cloud focuses on leads and opportunities; Service Cloud focuses on support and post‑sale experiences.

Organisations of all sizes and industries that need to streamline support