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Salesforce Marketing Cloud + Data Cloud + AI
Salesforce Marketing Cloud
Implementation and Integration Partner
ETG Digital is a Salesforce Summit Partner consulting firm and trusted Salesforce Marketing Cloud partner delivering end-to-end Salesforce Marketing Cloud implementation services in the USA and across the globe. We combine Salesforce Marketing Cloud integration services, Salesforce Marketing Cloud consulting services, and Salesforce Marketing Cloud automation services to help you unify customer data, automate intelligent journeys, and leverage AI to deliver personalised experiences that drive measurable business growth.
Why Marketing Cloud + ETG Digital
As a specialised Salesforce Marketing Cloud consulting company and Salesforce Marketing Cloud agency, we support enterprises with strategy, technical design, Salesforce Marketing Cloud setup and onboarding services, Salesforce Marketing Cloud managed services, and complex Salesforce Marketing Cloud migration services.
360° customer view
We bring together CRM, commerce, service, and offline data into a unified profile that powers next-level personalisation and lifecycle automation. As a Salesforce Summit Partner implementation company, we ensure your data model and architecture are designed to support long-term growth across all clouds.
Result:
+35% higher engagement rates
Seamless Omnichannel Orchestration
Design journeys that span email, SMS, WhatsApp, push notifications, social, and web. Our team specialises in Salesforce Marketing Cloud API integration so that every interaction can feed and trigger cross-channel experiences in real time.
Result:
+40% higher conversion rates
Real-Time Performance Tracking
Track campaign performance with unified analytics and AI insights directly connected to revenue. We configure dashboards, data views, and automation that make optimisation part of your operating rhythm.
Result:
Prove ROI and optimize spend with data-driven attribution
What You Can Do with Salesforce Marketing Cloud
ETG Digital delivers capabilities across data, engagement, B2B, personalisation, AI, analytics, and loyalty. As a Salesforce Summit Partner for multi-cloud solutions, we connect Marketing Cloud with Sales Cloud, Service Cloud, Commerce Cloud, and Revenue Cloud to unlock end-to-end growth.
Data Cloud for Marketing
⦁ Unify data (CRM + external) into real-time profiles
⦁ Activate audiences across email, mobile, ads, and web
⦁ Low-code orchestration with Flow & Agentforce
Real-time profiles
Audience activation
Zero-copy integration
Marketing Cloud Engagement
⦁ Journeys across email, SMS/WhatsApp, push, and web
⦁ AI-powered decisioning and lifecycle orchestration
⦁ Mobile Studio for transactional and marketing messaging
Email & Mobile
Journey Builder
Scale & reliability
Intelligence / Analytics
⦁ Unify performance data; automate reporting
⦁ Identify cost-savings and ROI drivers with AI
⦁ Connect “media to revenue” for full-funnel insight
ETL connectors
Dashboards
ROI models
AI for Marketing
⦁ Audience discovery, predictive analytics, content assist
⦁ Use agentforce chat for smooth service-commerce handoffs
⦁ Governed, CRM-grounded AI across the lifecycle
Segmentation
Predictive KPIs
GenAI assist
Account Engagement (B2B)
⦁ Lead & account nurturing aligned with Sales Cloud
⦁ ABM programs with scoring, grading, and alerts
⦁ Marketing–Sales alignment on a single CRM
ABM
Lead scoring
Sales alerts
Personalization
⦁ Real-time web & app experiences tailored to KPIs
⦁ Recommendations, content & CTA optimisation
⦁ Zero-/first-party data strategy baked in
1:1 Offers
On-site experiments
Preference capture
Loyalty Management
⦁ Design points/tiers, benefits, and rewards with AI
⦁ Trigger offers from behavioural and purchase data
⦁ Integrate loyalty across marketing, service, and commerce
Tiers & rewards
Real-time triggers
Cross-cloud
For Small & Scaling Teams
⦁ Growth Edition for SMBs on #1 AI CRM
⦁ Email & SMS journeys with unified data
⦁ Simple setup and built-in guidance
SMB
Starter → Scale
Fast time-to-value
How ETG Digital Helps
We provide end-to-end delivery—from strategy to steady-state growth—as part of our Salesforce Marketing Cloud global services. Whether you are starting fresh or consolidating multiple orgs, our team acts as a long-term transformation partner.
Discovery & Architecture
We don’t just implement technology—we architect solutions aligned to your business outcomes. Our discovery process maps your customer data ecosystem, identifies quick wins, and builds a phased roadmap that delivers value from day one. This is where our role as a Salesforce Summit Partner Marketing Cloud services provider is most visible.
Implement & Migrate
Zero-disruption migration and implementation are core to our approach. We handle complex Salesforce Marketing Cloud migration services, legacy platform replacement, and Salesforce Marketing Cloud API integration so your team can stay focused on strategy. Robust documentation, training, and change management underpin each rollout.
Measure & Optimise
Our continuous optimisation engine sets up advanced analytics dashboards, multi-touch attribution models, and A/B testing frameworks that turn insight into action. Monthly optimisation reviews ensure your journeys, segments, and content keep improving.
Managed Services
ETG Digital’s Salesforce Marketing Cloud managed services operate as your extended marketing operations team. From campaign execution and segmentation to troubleshooting and new feature enablement, we keep your Marketing Cloud investment delivering value every day.
Personalise & Orchestrate
With Agentforce and Marketing Cloud, we deploy AI-powered 1:1 personalisation at scale—covering content, product recommendations, and send-time optimisation. This holistic approach ensures ETG Digital stands out as one of the best Salesforce Marketing Cloud implementation company options for enterprises seeking AI-led growth.
Salesforce Marketing Cloud for Retail, eCommerce, and Beyond
ETG Digital has deep experience delivering Salesforce Marketing Cloud for retail and eCommerce, helping brands increase conversion, AOV, and lifetime value through connected journeys across marketing and commerce. We also support B2B, manufacturing, distribution, and service-centric organisations with tailored programs.
As a Salesforce Summit Partner for multi-cloud solutions, we connect Marketing Cloud with Commerce Cloud, Service Cloud, Sales Cloud, and Revenue Cloud to deliver consistent customer experiences end-to-end.
