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Marketing Cloud + Data Cloud + AI
Personalise every moment.
Prove every dollar.
Scale with AI.
ETG Digital helps you unlock the full potential of Salesforce Marketing Cloud. Unify customer data, automate intelligent journeys, and leverage AI to deliver personalized experiences that drive measurable business growth.
Unified profiles with Data Cloud
Closed-loop analytics & ROI
AI-guided journeys & offers
Why Marketing Cloud + ETG Digital
Customer Insights for Personalized Experiences
360° customer view
Unify CRMs and external data into actionable profiles to power personalization and automation across channels
Result:
+35% higher engagement rates
Seamless Omnichannel Orchestration
Deliver personalized journeys across email, SMS, mobile, social, and web with AI-driven next-best-action recommendations.
Result:
+40% higher conversion rates
Real-Time Performance Tracking
Track campaign performance with unified analytics and AI insights, directly connecting activities to revenue.
Result:
Prove ROI and optimize spend with data-driven attribution
What You Can Do
Capabilities across Data, Engagement, B2B, Personalisation, AI, Analytics, Loyalty
Data Cloud for Marketing
⦁ Unify data (CRM + external) into real-time profiles
⦁ Activate audiences across email, mobile, ads, and web
⦁ Low-code orchestration with Flow & Agentforce
Real-time profiles
Audience activation
Zero-copy integration
Marketing Cloud Engagement
⦁ Journeys across email, SMS/WhatsApp, push, and web
⦁ AI-powered decisioning and lifecycle orchestration
⦁ Mobile Studio for transactional and marketing messaging
Email & Mobile
Journey Builder
Scale & reliability
Intelligence / Analytics
⦁ Unify performance data; automate reporting
⦁ Identify cost-savings and ROI drivers with AI
⦁ Connect “media to revenue” for full-funnel insight
ETL connectors
Dashboards
ROI models
AI for Marketing
⦁ Audience discovery, predictive analytics, content assist
⦁ Use agentforce chat for smooth service-commerce handoffs
⦁ Governed, CRM-grounded AI across the lifecycle
Segmentation
Predictive KPIs
GenAI assist
Account Engagement (B2B)
⦁ Lead & account nurturing aligned with Sales Cloud
⦁ ABM programs with scoring, grading, and alerts
⦁ Marketing–Sales alignment on a single CRM
ABM
Lead scoring
Sales alerts
Personalization
⦁ Real-time web & app experiences tailored to KPIs
⦁ Recommendations, content & CTA optimisation
⦁ Zero-/first-party data strategy baked in
1:1 Offers
On-site experiments
Preference capture
Loyalty Management
⦁ Design points/tiers, benefits, and rewards with AI
⦁ Trigger offers from behavioural and purchase data
⦁ Integrate loyalty across marketing, service, and commerce
Tiers & rewards
Real-time triggers
Cross-cloud
For Small & Scaling Teams
⦁ Growth Edition for SMBs on #1 AI CRM
⦁ Email & SMS journeys with unified data
⦁ Simple setup and built-in guidance
SMB
Starter → Scale
Fast time-to-value
How ETG Digital Helps
End-to-end delivery — from strategy to steady-state growth.
Discovery & Architecture
We don't just implement technology—we architect solutions aligned to your business outcomes. Our discovery process maps your customer data ecosystem, identifies quick wins, and builds a phased roadmap that delivers value from day one
Implement & Migrate
Zero-Disruption Migration & Implementation - Migrate from legacy platforms with zero data loss. We handle technical complexity while your team focuses on strategy—complete with training, documentation, and change management.
Measure & Optimise
Continuous Optimization Engine - Set up advanced analytics dashboards, multi-touch attribution models, and A/B testing frameworks that turn insights into action. Monthly optimization reviews ensure you're always improving.
Managed Services
Your Extended Marketing Ops Team From campaign execution to technical support, our managed services team acts as your extended marketing operations department. Focus on strategy while we handle the tactical execution, troubleshooting, and optimization.
Personalise & Orchestrate
AI-Powered 1:1 Personalization at Scale - Deploy Agentforce for Marketing to deliver personalized content, product recommendations, and send-time optimization across every channel. Automate complex journeys while maintaining the personal touch.
All Marketing Cloud products
Data Cloud
Engagement
Account Engagement (B2B)
Personalization
Intelligence
AI
Loyalty
Growth Edition (SMB)
Ready to personalise every moment with Data + AI?
Let’s review your use cases and map a 60-day activation plan.
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