“Information is the oil of the 21st century, and analytics is the combustion engine.”
– Peter Sondergaard, Senior VP, Gartner Research.
- Brand loyalty
- Shifting of customer behaviour
- Regulatory scrutiny
- Significant supply chain bottleneck
- Rapid innovation
- Preference of ecommerce
What is Salesforce Customer 360?
Customer 360 is a tool that enable a complete view of a customer’s journey by allowing companies to connect various Salesforce apps. Customer 360 provides a unified view of customers’ data from multiple domains like service, commerce, marketing, sales, and more. And this dynamic view provides every crucial detail together, which helps organizations offer a personalized customer experience.
How can Companies Utilize Customer 360 Degree?
The organizations have to bolster their technological capabilities to apply customer 360-degree view effectively. Salesforce Customer 360 performs several necessary functions to keep your business growing exponentially.
- Produce meaningful strategies by enabling powerful search across all data types
- Ensure optimum utilization of available data and reduce irrelevant data by scaling up and adapt to an ever-increasing volume and variety of incoming data.
- Analyze customers’ feedback and enable a sales rep to act on that.
- Employees can focus on value-added activities as manual work is reduced.
Customer 360 Degree View is Revolutionizing the Retail Industry
It won’t be an exaggeration if we Salesforce customer 360-degree is revolutionizing the whole retail industry.
- Digital Value Proposition: Customer 360-degree view enables companies to get a clear and simple case by adopting an analytics-driven faster approach to fully automated processes. The value an organization can provide to its customers through the process is the value proposition, and for the digital age, it needs to go beyond traditional process management.
- Enabling Product Simplification: Complex coverage details that include many specific exceptions can create barriers for the customer; they want fast and straightforward digital interactions. To improve efficiency, Customer 360-degree view helps companies to implement and maintain critical technology systems.
- Office Process Digitization – By simplifying and standardizing the manual process Digital Tools and systems services results in a leaner operation and higher customer satisfaction. Sales reps and marketers manually carry out often-complex tasks in most cases and lead to significantly divergent results.
- Ensuring Innovative Customer Lifecycle: With immense possibilities for the future, Customer 360-degree view offers truly innovative customer journeys with a combination of AI. Marketers and sales reps can make the proper decisions with a greater understanding of the digital integration, industry ecosystem and digital operating model.
- Enhanced Security: AI-powered salesforce customer 360-degree view is helping companies for the forecasting such as potential leads, total loss, or to speed up their downstream handling by using data visualization.
- Augmented Customer Intelligence: Track all the touchpoints throughout the customer’s journey using the unique solution of Salesforce Customer 360. Analysts can focus on the bigger picture. Predict a customer’s behaviour and their need shortly, using data from the chronology of a customer’s purchase history. Salesforce Customer 360 enhanced customer intelligence and empowers Sales reps to leverage reordering, upselling, and cross-selling opportunities. By forecasting the customers’ response to the dynamic nature of products, marketing campaigns, Customer 360 also helps marketers to create state-of-the-art strategies.
- Personalized Shopping Experiences: To cultivate a customized shopping experience, organizations collect factual data from a customer’s journey for some critical and unique information. Salesforce Customer 360 empowers businesses to furnish a personalized shopping experience by providing an all-encompassing view of each customer.
- Impeccable Customer Service: When a customer might need assistance, a proactive business can foresee situations. The customer’s experience can define with the crucial conditions like when a customer requires help and company can serve the exact purpose at the right time. A customer’s need to explain and furnish details is eliminated as Customer 360 provides the service team factual information about a customer’s product purchases. To evaluate the situation efficiently, Customer 360 empowers your support reps and helps them find a suitable resolution.
- Greater Customer Loyalty: Keeping customers coming back is the simple science behind creating loyal customers. Create a roadmap for long-term success by discovering a distinct and everyday customer needs. The bedrock of effective customer relationships is well-timed and informative communication, and Customer 360 allows you to establish a strategic communication action plan.
It is essential to know your customers, irrespective of the nature of your business. Entail more than just day-to-day engagements by envisioning and engineering the strategies. To grow business should deliver fantastic customer experiences, this is what exactly Customer 360 does for you.
Want to elevate your business with Customer 360? Get in touch with ETG experts.
About ETG Digital
ETG is a Salesforce Strategic partner. Headquartered in Plano, Texas, ETG is ISO 9001:2015 certified company with a global delivery center in Hyderabad, India. We have a dedicated team serving the business worldwide from multiple locations in the US, Canada, UAE, UK, Australia, and India. Over the last two decades, we have been dedicated to customer success through leveraging emerging technologies. We provide customized and tailor-made solutions for retailers starting their eCommerce journey.
Drop us a note firstname.lastname@example.org to start your digital transformation journey.