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Commerce cloud - Storefront Next
Rapid Migration to Storefront Next
Modernizing Commerce Cloud.
AI, Data Cloud, & Composable Experiences.
The highly accelerated Migration to Storefront Next delivers a fast, low-risk modernization path from legacy Commerce Cloud to an AI-native, Data Cloud-ready, composable architecture. ETG’s accelerators reduce technical debt, improve performance, and enable rapid adoption of Storefront Next capabilities across commerce, data, and automation.
Strategic Imperative
What is Storefront Next & Why Migrate?
Storefront Next is a unified, AI-native platform that consolidates, modernizes, and simplifies the entire commerce ecosystem. It replaces legacy architectures with a single data model, one orchestration layer, and real-time autonomous customer engagement.
Why Leave Legacy Behind?
Legacy SFRA and Site Genesis impose hard ceilings on performance, scalability, and innovation velocity.
- Legacy platforms limit performance and scalability
- AI personalization requires modern data architecture
- Data Cloud enables unified profiles and real-time segmentation
- Agentforce automates service and commerce workflows
- Composable Storefront delivers faster, more flexible experiences
- Migration reduces technical debt and accelerates roadmap velocity
Architectural Deep-Dive
Storefront Next - The Technical Foundation
Eliminate architectural bottlenecks entirely. Built completely on a modern stack that completely removes legacy limitations.
Modern Stack
React 19, React Router 7, Vite, TypeScript, Tailwind CSS 4 - a fully modern, type-safe frontend foundation with significantly faster builds and hot module replacement vs. legacy Webpack.
Server-Side Security
All Commerce API calls run exclusively server-side. Credentials and tokens never reach the shopper browser - a fundamental security upgrade over legacy architectures.
Zero Platform Modification
Customizations live in the client/ folder and extension modules. Upgrades applied via version bump - no merge conflicts, no platform file changes required.
Extension Toggle System
Self-contained feature modules can be enabled or disabled independently without platform code changes
Component Shadowing
16+ pre-built shadowed components enable brand and UX overrides with zero platform file modification.
Multi-Locale i18n Support
Natively scale your operations. Effortlessly serve specialized US, UK, AU, and Italian markets from a single unified codebase.
Execution Strategy
ETG's Rapid Migration Framework
A transparent, low-risk roadmap built to reduce technical debt and maximize performance output.
1. Plan
Define unified API contract and prioritized modernization roadmap.
2. Assess
Review SFCC implementation, customizations, and dependencies.
3. Build
Use storefront accelerators, shadowing, and modular extensions.
4. Activate
Activate Data Cloud profiles and real-time segmentation.
Migration Assessment Phase Includes
- Review of the current SFCC build and code customizations.
- Unified API contract generation to drastically simplify migration tracks.
- Blocker, dependency, and native integration gap identification metrics.
- Modernization roadmap prioritized by business impact
Engineering Accelerators Provided
- Storefront rebuild accelerators paired with a full component library.
- Pre-built ERP, OMS, tax engines, and checkout integration accelerators.
- PCI-compliant Stripe Payments with secure tokenization.
- MuleSoft integration reduces custom code complexity
Modern Architecture & Capabilities
Modern Architecture
Move from SFRA/Site Genesis templates to Composable Storefront. Get faster loads, reusable modular components, and TypeScript-first platform safety loops.
AI & Data Activation
Data Cloud unifies distributed customer profiles for real-time segmentation targets. Agentforce seamlessly automates underlying service and commerce workflows.
Integration Modernization
Rebuild old ERP, OMS, tax management setups, and checkouts on modern MuleSoft layers. Stripe tokenization sweeps replace risky custom card-handling workflows entirely.