Salesforce Commerce Cloud accelerators are highly effective pre-built solutions, designed to optimize and expedite the process of building and deploying e-commerce websites. There are various industry-specific accelerators available, such as B2B, B2C, and D2C.
These accelerators offer a plethora of features and functionalities, which empower retailers to swiftly create and launch their online stores, while simultaneously delivering a highly customized and personalized shopping experience to their customers. The accelerators also come with pre-built integrations with popular third-party platforms and tools, such as payment gateways, shipping providers, marketing automation software and more.
Why your eCommerce Business needs a Salesforce Commerce Cloud Accelerator?
SFCC accelerators solve several common problems faced by businesses while building and deploying their online commerce websites. A few of which are;
1. Time & Resource Constraints
Building an online commerce website from scratch can be a time-consuming and resource-intensive process, leading to delays in launching your business. But, with Salesforce Commerce Cloud accelerators you get pre-built solutions that drastically reduce the time and resources required to launch an online store, enabling your business to get your products to market faster and better.
2. Lack Of Technical Expertise
Developing an online store requires a certain level of technical expertise that may not be readily available within your business. Salesforce Commerce Cloud accelerators offer easy-to-use tools and pre-built solutions that require little to no technical expertise to set up and manage. So, you can launch your online stores without any need of hiring expensive technical staff or, even investing in extensive training programs.
3. Customization & Personalization
Providing a personalized and customized shopping experience to customers is critical to the success of any online store today. However, doing that can be challenging without the right tools and solutions. Salesforce Commerce Cloud accelerators offer powerful tools for marketing, merchandising, and customer engagement, allowing your business to deliver a tailored shopping experience for your customers, helping your business stand out in a crowded market.
4. Integration Issues
Integrating different systems, such as payment gateways, shipping providers, marketing automation software, etc. can be challenging and time-consuming. Which is why Commerce Cloud accelerators offer pre-built integrations that streamline your processes, reducing the likelihood of errors and delays. This, in turn, leads to a more efficient and streamlined online store setup.
Features of a Salesforce Commerce Cloud Accelerator
What qualities should you look for in your ideal eCommerce Accelerator?
When evaluating Salesforce Commerce Cloud Accelerators, it’s essential to consider several key qualities that distinguish an ideal accelerator from other average solutions. Here are some of the qualities that you should look out for while selecting your perfect accelerator.
1. Easy-To-Use Interface
With accelerators you should be able to launch your online store quickly and efficiently, even if you do not have a technical background. Which is why an intuitive and easy-to-use interface, that requires little to no technical expertise to set up and manage is a must.
An ideal accelerator should be fast and reliable, providing a seamless shopping experience to customers while handling high volumes of traffic and transactions. This includes features such as caching, load balancing, and content delivery networks.
3. Pre-Built Solutions
The SFCC accelerator should provide pre-built solutions that enable businesses to launch their online stores quickly and efficiently without having to build everything from scratch. These solutions should also be customizable to help them meet their specific business requirements.
4. Industry-Specific Solutions
The accelerator should offer industry-specific solutions, such as B2B, B2C, or D2C, with features that cater to the unique needs of their target audience. For instance, B2B solutions should include features such as bulk ordering and custom pricing, while B2C should include BOPIS or order gift wrapping.
5. Pre-Built Integrations
It must have pre-built integrations with popular third-party platforms and tools, like payment gateways, shipping providers, email marketing, analytics, marketing automation, reviews and ratings, etc. This is required to reduce the time and effort for integrating different systems, resulting in a more streamlined online store setup.
6. Responsive Design
An accelerator should have a responsive design that adapts to different screen sizes and devices, providing a seamless shopping experience to customers across devices – desktops, tablets, or mobile devices.
It should contain powerful tools for marketing, merchandising, and customer engagement, to allow businesses to deliver a personalized and customized shopping experience to their customers. This includes features like personalized product recommendations, dynamic pricing, and targeted marketing campaigns.
8. Analytics & Reporting
Your accelerator should offer robust analytics and reporting tools that provide detailed insights into your customers’ behavior, sales, and inventory levels. This data would enable you to make informed decisions and optimize your online store for improved customer engagement, helping you drive sales.
An ideal accelerator should be flexible, allowing businesses to adapt to changing market trends, customer demands, and industry shifts. This includes the ability to add or remove features, integrate with relevant third-party solutions, and scale the solution as and when the business grows.
The accelerator should come with robust support, including documentation, training resources, and technical support. This ensures that businesses can get the help they need should they encounter issues or have questions.
Your ideal SFCC accelerator should be secure, protecting customer data and transactions from potential threats from cybercriminals, with features like encryption, firewalls, and intrusion detection systems.
12. SFRA Adherence
SFRA (Storefront Reference Architecture) is a set of guidelines and best practices that define the structure and functionality of a Salesforce Commerce Cloud storefront. It ensures a well-structured, customizable, and scalable storefront that can accommodate future changes and updates. Thus, you should trust an accelerator that is SFRA compliant, to ensure an efficient and streamlined development process, as well as a seamless and consistent customer experience across devices and channels.
We got the perfect Salesforce Commerce Cloud Solution you are looking for
ETG Digital‘s Salesforce Commerce Cloud Accelerator is your ideal fit, as it checks all the boxes. It is an easy-to-use, fast & reliable, responsive, highly customizable, scalable, secure solution, that comes with industry specific pre-built solutions & integrations, analytics & reporting, and support. Plus, it strictly adheres to the SFRA framework, and provides you with a fully functional, cost efficient, Salesforce Commerce Cloud powered store on your terms, and, all this at the fastest possible time-to-market!
Explore it in detail here.
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