• Sales Cloud

    AI-POWERED SALES AUTOMATION

Turn your sales process into a Revenue Engine

Connect customer data, sales workflows and AI on Salesforce. ETG Digital designs, implements and optimises a Sales Cloud solution around the way your business actually sells.

Sales AI

Turn customer signals into smarter sales actions.

Smarter Sales

Automate work. Accelerate opportunities.

Revenue

Connect data, AI and sales. Drive growth.

AI-Powered Sales Growth

Customer challenges

Is your team selling or managing the system?

When data, people and processes are disconnected, sales teams lose time, visibility and momentum.

Leads get lost

High-intent prospects are buried across channels, spreadsheets and disconnected systems.

Pipeline is unclear

Leadership lacks a reliable, real-time view of deal health, risk and next actions.

CRM admin takes over

Reps spend valuable selling time researching, updating records and preparing reports.

Customer data is fragmented

Sales, marketing, service and external data sit in different places.

Forecasts are harder to trust

Inconsistent data and manual updates make revenue planning difficult.

Growth doesn't scale

Processes that worked for a small team become bottlenecks as revenue grows.

Business outcomes

Build around what your business needs

When data, people and processes are disconnected, sales teams lose time, visibility and momentum.

Grow pipeline

Prioritise the right prospects and automate engagement.

Sell faster

Remove repetitive work from lead to opportunity to close.

Forecast better

Give leaders a connected view of pipeline and revenue.

Scale smarter

Build processes, data and automation that grow with you.

Connected Sales Journey

One flow from lead to revenue.

Connect every stage of the sales cycle with shared data, automation and
intelligence.

01

Attract

Capture demand

02

Qualify

Prioritise leads

03

Engage

Personalise outreach

04

Convert

Manage opportunities

05

Close

Quote & contract

06

Grow

Expand accounts

AI-powered selling

AI that works alongside your sales team

Use trusted customer and business data to help sellers find opportunities, understand accounts, automate work and move deals forward.

Find

Surface high-intent prospects and prioritise the right accounts.

Understand

Summarise accounts, conversations, opportunities and risks.

Act

Automate follow-ups, CRM updates, scheduling and next steps.

Close

Accelerate quoting, deal guidance and revenue decisions.

AI-powered selling

Built for your team

Every role sees a better way to sell

Bring leaders, sellers, operations and IT onto one connected sales foundation.

Predictable revenue

Forecast visibility, pipeline health, revenue intelligence and strategic growth decisions.

For CROs

Productive teams

Deal risk, rep performance, coaching insights and next-best actions.

For Sales Managers

Less admin. More selling.

AI prospecting, account research, meeting preparation and automated CRM updates.

For Sales Reps

Scale smarter

Build processes, data and automation that grow with you.

For RevOps & IT

Why ETG Digital

A partner for the whole journey.More than implementation.

ETG Digital positions itself as a Salesforce Summit Partner delivering implementation, integration and long-term optimisation for enterprise-scale environments.

Strategy before technology

Map your sales process, business goals, users and bottlenecks before configuration begins.

Salesforce expertise

Bring sales, service, commerce, marketing, data and revenue capabilities together where needed.

Integration-first architecture

Connect ERP, ecommerce, marketing, finance and other systems instead of creating another silo.

AI-ready foundation

Prepare customer data, processes and governance for Agentforce and intelligent automation.

Migration & adoption

Support data migration, testing, training and go-live so teams can actually adopt the platform.

Managed services

Continue improving performance, integrations, releases, automation and user experience after launch.

CONNECTED ECOSYSTEM

Your CRM shouldn’t become another silo.

Connect Salesforce with the technology your business already depends on. Bring your core systems, customer experiences, data and integrations together through one connected ecosystem.

◉
Unified Data
Connect business and customer data.
↗
Connected Systems
Integrate the tools you already use.
✦
Smarter Growth
Create connected customer journeys.
One connected ecosystem. No disconnected silos.
Unified technology
Connected ecosystem
Your connected technology stack
Connected
▦
ERP
Enterprise resource planning
→
🛒
Commerce
Digital commerce ecosystem
→
◈
Marketing
Customer engagement
→
◌
Service
Customer service
→
◉
Data 360
Unified customer data
→
•••
MuleSoft / APIs
Integration & connectivity
→
HOW WE WORK

From strategy to scale.

A structured delivery model designed to reduce complexity and create measurable business value.

01 1

Discover

Business goals, process, data and gaps.

02 2

Design

Architecture, workflows and experience.

03 3

Implement

Configure CRM, automation and AI.

04 4

Integrate

Connect surrounding business systems.

05 5

Launch

Test, train, migrate and go live.

06 6

Optimise

Measure, improve and scale.

Proof & Outcomes

Make the business case visible.

Use customer stories and measurable outcomes to show what changed — not just what was implemented.

Example Salesforce Outcome
63% faster

faster deal closing

The current page includes this Salesforce customer result as an example of the impact a connected sales platform can support. Use detailed ETG case studies alongside it for credibility.

Explore ETG Case Studies →
5 hrs/day

Example productivity result currently referenced in the source page.

◷
2×

Example productivity result currently referenced in the source page.

↗
427%

Example prospect-engagement result currently referenced in the source page.

✦

Outcomes over outputs. Show the measurable business impact.

Salesforce • Strategy • Implementation • Growth

Not sure where to start?

Let's map your current sales process, CRM challenges, data landscape and AI opportunities — then identify the Salesforce path that makes sense.

FAQ

Questions customers ask before starting.

What does ETG do beyond Salesforce licensing?

ETG can support strategy, solution design, implementation, integration, migration, training, optimisation and managed services around the Salesforce platform.

Yes. Integration is a core part of the proposed delivery model. The exact approach depends on your ERP, commerce, marketing, finance, data and API landscape.

Yes. A typical programme can include discovery, data mapping, cleansing, migration, validation, testing, training and go-live planning.

Yes. Salesforce can be implemented in stages. ETG can help define a practical first phase and a roadmap for additional capabilities.

Salesforce positions Agentforce and sales AI around prospecting, account intelligence, pipeline management, conversation insights, automation and next-best actions. The right use cases depend on your data, process and governance.

There is no single timeline. Scope, integrations, data migration, customisation, users and governance can materially change the schedule. ETG should confirm the timeline after discovery.