More than 2.6 bn people search on the internet for product and services. So, to stay competitive, retailers are incorporating multiple channels into their sales. In the last 20 years, people are getting comfortable with their mobile-shopping. And this pandemic just has accelerated this trend. Naturally, businesses continue to open and push themselves into online platforms which are agile, scalable and offer significant impact on customer experience. They are keen to have a rock-solid presence on the Internet to delight customers. In all of these areas, Salesforce Commerce Cloud is considered as one of the top emerging platform. In the world of customer relationship management, Salesforce Commerce Cloud is the undisputed leader, provides a single and unified platform for analyzing marketing efforts, scaling up operations, tracking the volume of sales, and managing all activities.
What Does Salesforce Commerce Cloud Do?
Salesforce Commerce Cloud creates engaging and intelligent shopping experiences for customers across various channels. It is a future-proof and comprehensive cloud-based eCommerce platform, not limited to web, social, mobile, store, etc. At every stage of the sales funnel, enterprises can easily connect with existing and potential customers using a power-packed suite of out-of-the-box features of Commerce Cloud from Salesforce.
By leveraging omnichannel insights, Salesforce commerce cloud effortlessly delivers and analyzes user behavior and engagement in different channels. Its unique built-in predictive intelligence is the biggest advantage over other cloud-based eCommerce platforms. By identifying and providing smart and invaluable user insights, Einstein AI, a salesforce product helps enterprises deliver unmatched shopping experiences. Across a wide range of channels and platforms, Salesforce Commerce Cloud facilitates excellent customer service and support.
The eCommerce company must be able to view all customer data in a single view to deliver a unique personalized shopping experience to their customers. And Salesforce Commerce Cloud is making it possible by integrating both the order history application and the modern shipping system. While adopting Salesforce Commerce Cloud, companies must ensure that the platform can integrate with the existing system as it may have valuable customer data.
Why Choose Salesforce Commerce Cloud?
Commerce Cloud helps in re-inventing the in-store experiences of the customer on every digital medium via the social, mobile or web. By coordinating order management, online store, predictive intelligence, and mobile point-of-sale (POS) Commerce Cloud offers a customized, interactive and engaging shopping experience to the users. Intelligence, experience, and operations – are the three service categories of this seamless platform, and to power all stages of cross-channel commerce, they work cordially.
For providing pertinent insights and directing business decisions based on data, the intelligence feature is the right selection. To alleviate the customer engagement, management of promotion, content, pricing, product is vital and commerce cloud provides tools to the user to automate this management lifecycle. By providing the necessary critical functionalities to multiple channels, users can link back offices with order execution using components of operations.
Salesforce Commerce Cloud B2B & B2C
To put your business on top of the supply chain ladder, Salesforce provides what it takes, irrespective of the fact whether you are individual retailers or organizations. Salesforce B2B Commerce and Salesforce B2C Commerce are two full-fledged eCommerce solutions. Retailers and organizations can leverage these solutions to manage customer service management, order fulfilment, data management, and more.
Top Advantages of Salesforce Commerce Cloud
Believe it or not, still, we need to unveil the complete list of the advantages of Salesforce Commerce Cloud. Let us check the top advantages of using Salesforce Commerce Cloud:
- State-of-the-Art Marketing Tools
To pitch the right product to the right customer at the right time, salesforce commerce cloud out-of-the-box marketing tools can be utilized. To take the sales and conversion rate to the highest peaks, merchants can create and nurture brand awareness, acceptability, and loyalty by using salesforce commerce cloud innovative marketing tools.
Without any prior technical knowledge, salesforce commerce cloud users can find out what works best with their target audience by executing A/B testing or Split Testing. This will definitely help to identify, launch and promote productive and effective campaigns.
- Predictive Intelligence – Salesforce Einstein AI
For augmenting the usage of artificial intelligence tools, strategies, and platforms, retailers and organizations can use Einstein AI, a next-generation artificial intelligence platform. Get rid of third-party extensions and manual data analysis using Einstein AI.
Previously, for instilling new attributes and managing different activities on the platform, merchants had to make use of third-party integrations. In those scenarios, the downfall of one or more extensions of those integrations leads to poor performance as they are closely interlinked to each other.
By automating merchandising tasks, individual retailers and organizations can save a lot of valuable time, effort and money. By suggesting the best products to customers at every touchpoint, Einstein AI empowers the retailers. To boost sales and conversion, it also offers data-driven insights and generates prediction on a real-time basis.
- Internationalization of Storefronts
Managing multiple storefronts from a single backend, can only possible through Salesforce Commerce Cloud. No other cloud-based allows retailers to manage for different locations across the globe. To manage multi-languages, multi-currencies, and multiple processes, users can easily harness these attributes just by using Salesforce Commerce Cloud. Another advantage of using Salesforce Commerce Cloud is effortless management of product data sets for various stores. It can help to manage other intricacies like – billing, pricing, product availability etc., without any challenges.
- Focus on Rich Mobile Experience
The number of online shoppers is growing exponentially and no can deny that this trend is not growing to be dying away in the recent future. So the need of the hour for all the retailers is to develop a mobile-responsive or mobile-friendly eCommerce store, to be in the competition.
When it comes to the calculations in the context of search engine result pages (SERP), Google has declared page load speed, mobile-first indexing, and mobile responsiveness as the crucial ranking factors. So, Salesforce provides optimal shopping experience to mobile users by emphasizing on the mobile-first approach and allows organizations to reap the benefit from a mobile-friendly eCommerce store.
- Top of the Line Customer Support
Run seamlessly 24/7/365 with the help of the world’s number 1 Customer Relationship Management. Salesforce provides undivided and round the clock support to all its merchants. From code fixes to upgrading security patches, and the list goes on, all the comprehensive issues are covered by the support offered by Salesforce Commerce Cloud tools and support staff.
How companies integrate with Salesforce Commerce Cloud
Companies are turning to Anypoint Platform to integrate with Salesforce Commerce Cloud. By leveraging out-of-the-box APIs and connectors and integration templates for Salesforce Commerce Cloud, Anypoint Platform builds direct-to-consumer relationships more quickly for the eCommerce companies.
To achieve better connectivity with Salesforce Commerce Cloud, companies can use APIs and out of the box connectors by going beyond custom-coded integrations. Through the story of ASICS, the value of the Anypoint Platform can be demonstrated.
Story of How ASICS integrated with Salesforce Commerce Cloud
For salesforce commerce Cloud integration ASICS turned to Anypoint. To create a single view of their customer and build a personalized retail strategy, they needed to unify and modernize several systems across all geographies and digital channels.
They need to migrate to an advanced eCommerce platform, which is built-on Salesforce commerce cloud. From several ASICS brands – from Tiger to Runkeeper – into Salesforce Commerce Cloud, ASICS’ IT team needed to tie in backend system data and that was the greatest challenge for ASICS.
To extract data from legacy systems through APIs, OMS, email service providers and payment providers, ASICS used MuleSoft’s Anypoint Platform to integrate the systems. In less than 6months, ASICS build a global eCommerce platform with Mulsoft, and able to complete a series of projects. ASICS plans to roll out Salesforce Commerce Cloud across Tiger, Haglöfs, Runkeeper, and other ASICS brands by leveraging Anypoint Platform and continue creating more personalized relationships with customers.
Are you inspired by the ASICS’ success story? Learn more about how you can leverage the service of ETG Global Services to integrate salesforce commerce cloud with your brands. The expert Salesforce Commerce Cloud developers at ETG, a certified Salesforce Silver Partner, would be happy to assist you. Reach us if you are looking for expert assistance for Salesforce Commerce Cloud integration and want to harness its jaw-dropping benefits.
About ETG Digital
ETG is a Salesforce Strategic partner. Headquartered in Plano, Texas, ETG is ISO 9001:2015 certified company with a global delivery center in Hyderabad, India. We have a dedicated team serving the business worldwide from multiple locations in the US, Canada, UAE, UK, Australia, and India. Over the last two decades, we have been dedicated to customer success through leveraging emerging technologies. We provide customized and tailor-made solutions for retailers starting their eCommerce journey.
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