Salesforce Customer 360: Enhance your customer experience around pandemic and beyond

Salesforce Customer 360: Enhance your customer experience around pandemic and beyond
  • Post category:eCommerce
  • Reading time:5 mins read
  • Post author:

The way we work changed overnight...!! and there has been lot of questions...

Salesforce heard these questions and evolved to meet the needs and expectations and have come up with a workaround to help companies keep their employees productive, efficient, and connected to their customers during the pandemic, and beyond. 

Here is what we need know about how Salesforce is taking the best of it’s technology to improve the overall experience from anywhere.

Salesforce Customer 360 – Market, Sell and Service from anywhere

360 Degree

At the age of digital transformation and a customer-centric marketing approach, it is imperative that companies have a single source of truth of a customer. This will help the companies to deliver connected experiences across all communication channels and build personalized customer experience.

Salesforce Customer 360 is a cross-cloud solution that works as a single source of truth for several data sources. It allows companies to connect Salesforce apps to build a single view of the customer. It incorporates the functionality of MuleSoft to allow companies to connect any app, data source or device across any cloud or on premises server.

Salesforce Customer 360 bridges fragmented customer data across an entire organization and creates a single data model for marketing, sales, B2B commerce, and service which enables companies to deliver integrated customer engagement.


Salesforce Anywhere App

In a work from shelter world collaboration is the primary key for a team’s success. Salesforce Anywhere App helps the teams to collaborate with features like real-time chat, notification alerts, comments and video conferencing within the Salesforce workflow. This helps the teams to collaborate with in the Salesforce record.

Build and Manage Apps Quickly from anywhere

Working remotely will have its hindrances and puts lot of stain on IT helpdesk with increasing number of service requests. To manage and scale IT support, Salesforce partnered with Tanium, to develop an employee service solution for work from anywhere world. This will give IT teams complete control of all employee devices and services on their network so they can deliver the experiences that employees need to be successful from anywhere. 

Salesforce Employee Data Model – a new set of standard objects and fields to accelerate development of employee apps to provide a great work-from-anywhere employee experience. Salesforce recently created with the help of Employee Data Model. It is designed on Common Information Model (CIM) standards to simplify integration and interoperability with the core systems that house employee data.

In short, salesforce adapted to the changing work environment and is gearing up for new challenges to give a better experience to its customers and to stay productive and to better connect with their customers.

About ETG Digital

ETG is a Salesforce Strategic partner. Headquartered in Plano, Texas, ETG is ISO 9001:2015 certified company with a global delivery center in Hyderabad, India. We have a dedicated team serving the business worldwide from multiple locations in the US, Canada, UAE, UK, Australia, and India. Over the last two decades, we have been dedicated to customer success through leveraging emerging technologies. We provide customized and tailor-made solutions for retailers starting their eCommerce journey.

Drop us a note to start your digital transformation journey.

Leave a Reply